Just a Tire Guy: A Family Business, Born and Raised in Loveland

When traveling north on Lincoln Avenue, you may have noticed a small tire shop that is always busy with customers and has served the community for over 50 years. We talked with Rob Frei, the current owner and third generation of “tire guys” at T&T Tire.

T&T Tire has been run in Loveland for over 50 years by three generations of family.

His grandparents started T&T Tire in 1968 and decided to settle down in Loveland after traveling for many years with their eight children. His parents were married in 1969 and his father went to work for the family business at the age of 19.

The family considers the Loveland location as the “Mothership” with tremendous support from the community. Other locations have existed over the years in Ft. Collins and Windsor, but scaled back to the original Loveland shop in 2019 after the unexpected passing of Ron P Frei at age 68.

It was clear that the family-run business has had an impact on the community over the past 50 years: over 850 people showed up for Frei’s memorial service at Foundations Church. Lead Pastor Carl Sutter said “look at the turnout today and HE WAS JUST A TIRE GUY.”

Rob Frei graduated from CSU in 1993 and was asked by his father and uncle to join the T&T Tire team. He went to work at 1203 N Lincoln Ave in September 1995. He then opened the Windsor location in 2002, but returned to the “Mothership” after the elder Frei’s passing.

Ron P. Frei before his passing in 2019.

T&T Tire is one of the last family-run, independent tire dealerships on the front range of Colorado. Binky Geisler, Rob’s mother-in-law, has done the books since 1999 and the company has many long time employees. Manager Brett Davis has been with the company for 35 years.

When they are not working, Frei and his wife Christi enjoy eating out in Downtown Loveland, especially at 4th Street Chophouse.

Frei says that he is “Looking forward to many more years in Loveland with the loving support of the Loveland community.”

Comments 2

  1. Has been the best tire shop for over a half century! I have know the family since RON and I were at Loveland High School together! Rob is the right man to carry on his family’s tradition! Ron, I miss you greatly, however you left T&T in good hands!

Leave a Reply

Your email address will not be published. Required fields are marked *